Search Engine Optimization

SEO short for Search Engine Optimization, is a process dealing with the optimization of websites in such a way that they could get high ranking in the search engines. This is basically performed to increase the number of visitors or traffic to a website.

When we open a search engine such as Google or Bing and type certain words, we get a number of results through these engines. The results that are displayed on the initial pages are the ones that are visited most by visitors. If the website is well made and follows all the algorithms that the search engines adopt to display the result, then the website is displayed on the first page or the next few consecutive pages. Thus, the higher the ranking of page, the higher is the number of visitors for that website.

Search engine optimization is widely used now-a-days by software development companies to increase the business of their organization or for the client who is availing these services. Every organization wants to display its presence in global market and what else can be the best medium than Internet. Internet, today, has come a long way and has become the necessity of every technical or non-technical person searching for and posting information.

Without SEO activities, it is not possible for a website to show its presence on the internet as there are hundreds of thousands of similar websites and the main area of the competition is the customers. They cannot reach to their target customers without having designed a quality site embedded with the potential content and following all white-hat SEO activities. A typical SEO service firm employs several ways to increase the ranking of a website. A few are mentioned below:-

Link building
In this, certain inbound links are created for a website. This can again be through different activities like directory and article submissions, link exchange, blog posting and others.

Keyword research
One should specify, which keywords best describes the website. This can be easily achieved through a rigorous brain-storming process and then jotting down the relevant word/phrases for which the site can be searched for. Keyword analysis takes into account the level of competition as well as number of searches for that keyword.

SEO copyrighting
This is very important and should be followed by every firm involved in SEO activities. This is done by the software documentation team by copyrighting the material they post online so that others cannot copy it and use it for their own interest.

Coming on to what benefits can be reaped through SEO, some advantages are:-

Cost effective
SEO is a cost effective way of marketing as there is no initial cost and the results are splendid.

Large customer base
As internet has a large customer base, if the site is well optimized then it easily approaches to its large target audience. The chances of attracting an increased quantity of visitors is high when successful SEO places the website within the few top most popular search engine results on the Web.

Brand building
SEO has proved to increase brand visibility for the site.

Higher sales
Increased brand visibility and larger customer base improve the sales for an organization.

Thus, we can say, that if one follows all the SEO activities in a well-planned manner adhering to the search engine guidelines, one can expect their business to flourish.

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